I just got here again from the 109th annual American International Toy Fair held in New York City and I had a blast Toy poodle puppy!
Around this time every 12 months for the past few years, I’d be home feeling so exhausted having been responsible for setting together a huge sales space on the show, standing around all day assembly with customers, publicists, vendors, sales reps, and attending after hour occasions and dinner conferences. And subsequently on the final day, dismantling the booth and packing up all of the toys and the whole lot that needed to go again to the workplace.
But this year become distinctive. This time, I turned into on the other facet attending the display in place of exhibiting, so I came home feeling extra exhilarated. Although I constantly had the chance to walk the show sooner or later at some point of the event, this year changed into a specific enjoy for me. I turned into able to stroll the show with sparkling eyes and a exclusive attitude…Scouring the display for brand spanking new and modern merchandise and warm new toys, and revisiting extremely good brands which have lasted for years.
I found out how enjoyable it become to be part of an enterprise that each year comes up with awesome merchandise that no longer handiest offers children the possibility for a laugh and play, however also has schooling price and promotes fantastic social, mental, physical, psychological abilties so that it will ultimate them an entire life.
In this text, I idea I could proportion with you toys that have been presented through the Toy Industry Association, and tendencies that were unveiled by way of enterprise specialists.
Every year, the Toy Industry Association (TIA) holds its annual Toy of the Year (TOTY) awards for the duration of Toy Fair. These were the winners.
Toy of the Year: LeapFrog Enterprises LeapPad Explorer
Activity Toy of the Year- LEGO NINJAGO Fire Temple with the aid of LEGO Systems
Boy Toy of the Year – Hot Wheels Wall Tracks by Mattel
Educational Toy of the Year – LeapPad Explorer by way of LeapFrog Enterprises
Game of the Year – Angry Birds Knock On Wood Game through Mattel
Girl Toy of the Year – Fijit FriendsTM Interactive Figures via Mattel / Radica
Infant/Toddler Toy of the Year – Elefun Busy Ball Popper by Hasbro / Playskool
Innovative Toy of the Year – Hot Wheels Wall Tracks by means of Mattel
Outdoor Toy of the Year – Rockboard Scooter – Mini by way of M.Y. Products
Preschool Toy of the Year – LeapPad Explorer by using LeapFrog Enterprises
Property of the Year – Angry Birds by Rovio Entertainment Ltd. / Striker Entertainment
Specialty Toy of the Year – HEXBUG Nano Hive TM Habitat Set by Innovation First Labs
As a long way as trends, enterprise professionals stated that there has been a incidence of large-price tag gadgets this yr in addition to an inflow of educational toys for toddlers and preschool youngsters, indicating that clients are willing to spend more post-recession.
Here’s a precis of the six pinnacle developments referred to through the Toy Industry Association:
GENERATION APP – An emerging fashion recognized at Toy Fair 2011, this 12 months there is an abundance of toys that paintings with smart gadgets and apps. Toymakers are using generation to enhance classic play styles – not erase them. Physical toys remain necessary to the play experience; in lots of cases, groups have created traditional toys that engage with famous devices that are already in so many houses… While tying in instructional or lively components for a nicely-rounded play experience. Includes: Products that paintings with an app or smart devices and products which can be primarily based upon an app or net assets however have no virtual tie-in.
GLOWING WILD – Toys that glow in the darkish or mild up will infiltrate the toy aisle this year across more than one classes – from outside and energetic toys to arts and crafts and creative merchandise. Toys on this category upload a fantastical element to playtime for children of every age. They “ignite” imaginative play via drawing youngsters right into a world of whimsy and wonder – from arts and crafts toys that comprise LED components to exciting mild-up toys that adequately simulate fireworks. Includes: Toys that rely on a glow thing to drive the play enjoy and toys which might be equally exciting within the light of day as they’re within the darkish (i.E. Glow-in-the-dark wood building blocks).
LITTLE LEARNERS – Far from simple “watch me” toys, products on this class build cognitive and developmental skills starting at a completely early age, remodeling toddlers into well-rounded, lifelong novices. These toys also provide tykes a wide variety of play alternatives to pick from – permitting them to discover their pursuits and capabilities and develop these abilities as they get older. Includes: Infant to pre-school toys and games that teach and project and educational toys targeted to youngsters of every age.
MANY WAYS TO PLAY! – Toys on this category have interaction children on multiple levels. Parents can purchase one very dynamic toy that will entertain and train a child for hours, days, weeks and months… Permitting them to in reality get their cash’s really worth. These toys have real intensity – kids can play in a different way every time relying on their moods or pursuits. Many of these toys additionally develop with a baby which will play in every other way depending on their age. Includes: toys that integrate a couple of play patterns (i.E. Energetic play, role play, recreation play, etc.) and customizable toys (playthings turn out to be a completely unique reflection of a child’s individuality).
SAVE ‘N’ SPLURGE – Recent toy enterprise information released by means of The NPD Group confirmed that clients are increasingly making “purchasing change-offs” – this is, shopping for higher-priced toys on the cost of mid- to decrease-priced ones. As a result, 2012 will see a resurgence of toys that fall on the better quit of the rate spectrum, as purchasers are inclined to loosen their handbag strings a piece and spend greater on merchandise that p.C. A high play value punch or have a positive “WOW” thing.However, shoppers will constantly be drawn to low-cost charges. Affordability turned into a fashion inside the past few years and this sub-trend will persist in 2012 as mother and father and other shoppers have surely come to expect big play cost at low cost prices. Includes: “The Big Ask” / spectacular toys (at higher fees) and collectibles / expanded lines (at affordable costs).
YOUNG MAESTROS – A huge type of musical toys will hit a excessive note in 2012 as kids of every age – from infants to tweens and young adults – rock out with toys and video games that educate them a way to play distinct gadgets, exercise their making a song, or show off their dance moves. This trend is being driven in large part with the aid of popular culture – together with television indicates like American Idol, Glee, The Voice and X Factor. Includes: toys for young youngsters that educate track fundamentals and toys for older kids that let them emulate their preferred pop stars.
One issue major to most of the people this 12 months changed into a sense of high-quality strength permeating all through the display. A slow economy compelled retailers to buy less at some point of the recent fourth region, which allowed them to promote through most in their inventory and in turn encouraged them to location orders at the display. This become welcoming information for toy producers!